Invite only. Always.
Not a social network. A personal one.
Privacy-first. No ads. No tracking. No selling your data.
Your life isn't a feed to be optimized. Roots is a place to be yourself — the small updates, the inside jokes, the moments that only matter to the people who already know you. Not strangers. Not an audience to perform for. Just the ones who make it meaningful.
This stays invite-only. We're building this to be big enough to count — but never at the cost of what makes it good.
The first 100 members become founding ambassadors: a bigger invite allowance, and Roots+ free for good once you add Roots to your home screen.
These promises apply to your personal timeline. Pages and Rooms have their own rules — public posts for followers, and open conversations inside a Room.
We will never let a computer pick what you see.
Your timeline is chronological. Just what your friends posted, in the order they posted it.
You're the customer, not the product.
Roots is free, for everyone, always. Roots+ is optional — extra features for people who want them, not a paywall to get in. That's the whole business model: people who want more pay for it, so nobody has to be sold to.
We will never show you an ad.
No sponsored posts, no promoted pages, no brand slots crowding out your friends and family.
Privacy-first, by design
Roots doesn't run ads, track you across the web, or sell your data. Because the network is invite-only and we enforce strict safety rules on public Pages, we don't need intrusive digital ID checks for general access. If age verification were ever needed for a specific space, we would use Zero-Knowledge Proofs — no ID copy would ever hit our servers.
You choose who sees what.
Every post has an audience: Only You, Close Friends, or Friends. Followers are off by default — only appear if you turn them on.
No politics as a product.
No trending topics, no political amplification, no content engineered to keep you angry and engaged.
No bots, no spam, no scams.
Invite-only makes it harder for fake accounts, phishing, and clickbait to reach you. No public marketplace for bad actors.
No attention hacks.
No autoplay, no streaks, no bottomless feeds. Roots opens when you want it and closes when you don't.
Built for real connection.
Designed for the people you actually want to keep up with, not for performing to strangers or replacing real relationships with likes.
Recently added
Pages for artists and creators
A new Page type for musicians, bands, painters, comedians, DJs — with a featured track, release shelf, gig dates and lineup. Same free Page foundation, built for creative work instead of shop listings.
Your profile, your layout.
Pick a look for your profile page, from quiet paper tones to deep midnight green. Then choose which cards show, and in what order. It's your page again.
A small circle, not a leaderboard.
Choose a few close friends to feature on your profile. Nothing shows until they agree, and only your friends can ever see it. No rankings, no public count.
If no stranger can ever find you here, does that mean it's empty?
No. Other apps want as many strangers as possible to sign up — that's their whole game. Roots grows one invite at a time, only from people who already know you. Once you're in, there's no limit on friends: connect with anyone you both know. Invite people, and you'll earn more invites as they join.
Roots spread underground long before anything shows above the surface. That's how this works too: quiet, real connections, growing where you can't always see it, but very much alive.
Our promise
The pain
Other apps fill your inbox with ads and Stories between real conversations.
Our promise
Roots messaging is just a conversation — no ads, no Stories, no Reels.
Our promise
The pain
Group chats on other apps turn into noise the moment more than a few people join.
Our promise
Rooms stay small on purpose — one topic, with people who actually want to talk about it.
Works everywhere
Works everywhere.
Install to your home screen
Add Roots to your phone or tablet and it opens like a real app — no store, no install friction.
Get the right nudges
Turn on notifications and Roots only taps you for things that matter: a friend replied, someone accepted your invite, your Page needs attention.
Works on desktop, tablet and phone
The same app, scaled to the screen you have in your hand. One account, no separate downloads, no missing features.
You've paid before just to reach people who already said yes to you.
On other apps, people follow your page and still don't see your posts — unless you pay to “boost” them. Not here. If someone follows you, they see what you post. Every time.
Artists and creators get their own Page type too: a featured track, releases, gig dates and lineup — all tied to your Roots profile.
Create a PageFree to start
Your first Page is free with 2 GB. Extra Pages are $5/month or $50/year each.
Real, checked by a person
A real human looks before your page goes live. No bots, no fakes.
Reach your own audience
People who follow you see your posts. Free Pages reach up to 200 followers without paying a cent.
Found by looking, not by luck
People search Pages by name, description, category, city — even the text of your posts. Results come back alphabetically, with name matches first. No ranking, no boosting, no budget.
Roots is free to join, free to use, forever. If you outgrow the free tier one day, upgrades are simple and optional.
The first 100 members become founding ambassadors: a bigger invite allowance, and Roots+ free for good once you add Roots to your home screen.
Request a seed invite
Leave your email — we'll reach out when there's room.
A ticket from a friend drops you straight into their circle. An invite from us makes you a seed member: your first task is inviting the people you'd actually want to see here.
We'll only use this address to send your invite. Once you're a member, you'll get the notifications you'd expect from using Roots: never a marketing list, never sold, never shared.
Roots is free. Roots+ is optional, never required.